“What people in the world think of you is really none of your business.”
Agreed! But what the people in the world think of your business IS your business. There are people discussing your business online right now. Good, bad, ugly or totally untrue you need to be aware of the conversations and decide whether you should take part as well.
The interweb is a big place, so first you need to track down the chin wags that affect your business specifically and your industry in general. Fortunately there are free tools at the ready:
- Google Alerts – email updates of the latest relevant Google results based on your queries.
- Monitter- a real time search tool that monitors a set of keywords on twitter. Able to search a geographic location.
- Addictomatic – searches for the latest news, blog posts, videos and images.
- How Sociable – measures the magnitude of your brand.
- Twitalyzer - Twitter’s most powerful and popular analytics application. (free for first 7 days)
OK, so you’ve tracked down the Chatty Cathys, now what are they saying about your business and what do you do with it? Using Big Wheel Burger in Victoria, BC as an example we’ll see if the chatter is positive (+1), negative (-1) or neutral (0).
Let’s take a look at what Monitter pulled out of the Twitterverse:
The final tally for 10 tweets:
According to this quick survey, Big Wheel Burger is a pretty big deal in Victoria with a loyal fan base. You can see that they are actively monitoring and participating in Twitter conversations about their brand, which they do on their Facebook page as well. They also have a feedback form on Facebook as well, great idea!
What are you doing to make your business a Big Wheel? Are you listening? Are you replying? Are you asking for feedback?
- 5 Advanced Twitter Tips for Your Small Business – Mashable (mashable.com)
- Twitter Monitoring Tools (moniqueneeley.com)
- The Social Network Formerly Known as Twitter (cataweahcommunications.wordpress.com)
- 4 Free Apps to monitor your Brand tool number 48 (007helen.wordpress.com)
- 14 Twitter Feeds Startups/Founders Should Follow (grasshopper.com)