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Social Vacation

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Calm Camellia

Calm Camellia

Sometimes it’s good to take a break. My family recently went to the opening of a brand new restaurant in Vancouver, Burdock & Co, at the beginning of the week and I had to set my phone down and pick up my fork. I was very excited to go to the restaurant and I had been tweeting about it on my food blog, Kitchenette Finds, Twitter account. After sharing a photo on Instagram and Twitter of the table setting and looking up to two pairs of blue eyes, I knew it was time to give it a rest. They tolerated me taking photos as the dishes were presented and I appreciated that. We had an amazing night with fantastic food and I’m glad that I was truly present to enjoy it.

First night @BurdockAndCo Looking forward to deliciousness. Beautiful space!

Don’t be afraid to unplug from the online world. It will always be there waiting for you. The real world should always take precedence over the virtual one. Twitter is not the only way that the world can reach you. If you are truly needed, you will be tracked down.

Pink Blossoms Blue Sky

Pink Blossoms Blue Sky

When your Twitter feed is suddenly filled with a tragic breaking news event, this is a good time to give your marketing messages a rest. The focus should be on the people affected and sharing information through your network. It’s not about shutting off and tuning out, it’s about respect and support. Your messages will not be given the attention you would like and there may be a negative association made with your brand.

When do you know it’s time to take a step back from your online communities?

Draft Daydream

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Spring Budding

Spring Budding

I was inspired to sign up for one of Hootsuite’s webinars when I spoke with one of the webinar wizards at the Hoot Hire open house at Hootsuite’s new headquarters in Vancouver. These free online web seminars are only 45 minutes long and a great way to make sure you are getting your money’s worth out your Hootsuite Pro account (or to see if it’s time to upgrade from the free version).

For my first webinar I chose the Hootsuite Pro Overview. Since I’ve been using Hootsuite for quite a while, I’ve got most of the basics down, but I picked up a few tips on how I can make it work for me even more effectively!

Pussywillows at Granville Island Public Market

Pussywillows at Granville Island Public Market

I regularly tweet and retweet links to my blog posts, which can be time-consuming to copy and paste and shrink the individual post’s web address each time. By creating a draft in Hootsuite, with the shortened link and info about the blog post, I can easily re-tweak and re-send the tweet multiple times. This only works in the desktop version of Hootsuite, as you can only save one draft in the mobile app.

Water Blossoms

Water Blossoms

Tutorial for creating a draft in Hootsuite: 

Compose a message in the upper left hand corner of your Hootsuite dashboard. Add in any links or photos. Click the little disc icon (“SAVE MESSAGE AS DRAFT” will pop up). You have just created your first draft!

To access your drafts, click on the little downward triangle next to the disc icon and all your drafts will appear. Click on the draft you want to use and make any additions or adjustments. You can then share it right away or schedule it for a later time.

If you click the SAVE icon after you make changes, it will save the new version as well as the old. If you click SEND NOW, it will keep the original draft.

ScienceWorld Outdoor Science Park

ScienceWorld Outdoor Science Park

This is a great way to easily reshare links, photos or event information. Say, for example, if you have a blog post about Follow Fridays on Twitter  that you’ve been tweeting on Fridays for over a year, you’re life just got easier! Now, as the days get warmer and longer there is more time for daydreaming.

What do you frequently re-share that would be a dream to have in draft form?

 

Facebook Feed Filler

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Focaccia Bread

Focaccia Bread

My mother would always tell us not to fill up on bread at the dinner table. She knew that the other dishes had more nutrients and therefore more value for our growing bodies. Just as we have only so much appetite for food, people have a limited appetite for information. While reading about how a share on Facebook is 6 times more valuable than a share on Twitter, it made me think about all those Facebook pages that are filling our feeds with junk.

Paul Croteau by Julia Austine

Paul Croteau by Julia Austine

I recently “liked” a local photography business, but then “unliked” them not long after as they were posting multiple photos each day and I was getting tired of seeing pictures of people I didn’t know. Those images were taking up a lot of valuable visual real estate in my newsfeed and it became annoying. I actually went to their studio to have a video transfer done last week, but I didn’t find out from Facebook that they offered this service. Nope, I read it in a paper brochure in a neighbouring business. They obviously put time and effort into their Facebook presence, but it definitely could be paying off more. All the photos they share are posted to their timeline, when it would be much more effective to create albums (Weddings, Children, Portraits, etc) for prospective clients to browse. While they sometimes shared information about specials and services, the majority of the images had no text at all.

Frostings Cupcakes

Frosting’s Cupcakes

Another business that I “like” on Facebook (and that I’ve blogged about before), Frosting Cupcakery, shares their list of daily flavours, but since it is just text it doesn’t fill up the newsfeed and is easy to ignore if I’m not in the mood for cupcakes (yeah, right). They also share photos on their timeline as well,but the photos are relevant and timely (graduation cakes, pink cupcakes for Pink Shirt Day, etc) and include a description and often a call to action (eat cupcakes).

People want interaction, engagement and information from businesses that they follow on Facebook. Make sure you are always giving value to your followers with every post and keep it short and sweet (like a cupcake).

Have you ever “unliked” a business page for filling up your newsfeed?

MT: Mountain or Molehill

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In the Twitterverse, RT means ReTweet and MT means Modified Tweet. So, what makes a tweet modified and when should it be used? Good question so glad you asked. Since I learned about Modified Tweets, which is a higher level of Twitter etiquette, I’ve tried to use them whenever appropriate. To start, I’ll give you an example of when an I would have appreciated an MT instead of an RT.

Back when I attended Blog Her Food 2012 in Seattle, I attended a very interesting and provocative morning keynote entitled: The Intersection of Brands, Bloggers, Ethics and Opportunities. As with the rest of the conference, I used the tweets from Twitter account for my food blog @kitchenettefind  as a way to keep shorthand notes of thoughts and quotes I found insightful, useful or thought-provoking. It was an excellent way to interact with other attendees without being disruptive and to keep track of what was going on in the other areas of the conference as many people were tweeting throughout.

Though there were many interesting moments and thoughts, it seemed that Alicia McGlamory from Masterbuilt (makers of fryers, grills and smokers) stirred up the most controversy. She was representing the point of view of brands that are often approached by food bloggers and she generated quite  a strong response in the room and on Twitter. One of my tweets that quoted Alicia got a small reaction as well.

When @mizmaggieb quoted my tweet she took out “your blog”, but she also took out the original quote attribution to @Masterbuilt (Alicia McGlamory’s corporate Twitter handle). Now, all the people in the room with us knew that these were not my words. But, given that @mizmaggieb has more than 6 times the followers that @kitchenettefind has, there would be a lot of people who would read her re-tweet of my mangled quote and assume they were my words. Now this is not a big deal in the grand scheme of things, or even in the little petty plan of things, but if you want to make friends in the Twitterverse treat their words with respect and acknowledge when they’ve been edited.

When should MT be used instead of RT? Anytime the re-tweeter shortens, replaces, corrects or inserts anything into the original tweet. That way, if you have changed the meaning in any way (intentionally or not) you are taking responsibility for the adjustment. I use it all the time when I’m shortening a tweet so I can re-share it with an addition or if I’m only interested in part of the tweet. I also sometimes add hashtags or remove links or other Twitter handles. The MT also lets other Twits know to check the source material (i.e. the original tweet) before they take the quote as verbatim.

The strength of the online community is based on respect and the etiquette that we create and conform to as a group. I will always use MT when it is appropriate to show my consideration for other’s words, thoughts and ideas.

Have you been RT’ed when you should  have been MT’ed? Do you or will use MT?

Facebook Fan Page Possibilities

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Facebook is the virtual place to be for businesses looking to engage with customers and keep them up to date on the latest and greatest. Since it is free and easy to set up there is no reason you shouldn’t have a Facebook Page, unless of course you intend to do a poor job of setting it up and then never check it. But you wouldn’t do that, right?

Let’s take a look at a local foodie business’s Facebook Page and see what they are doing right. I recently checked out Soirette Macarons & Tea based on a blogger Joseph Mallozzi’s recommendation . The man knows his macarons.

Overall, the page is well done with lots of interaction from the fans and, fortunately, macarons are highly photogenic!

Strengths

  • Posting frequency: updates almost daily
  • Photos: lots of them!
  • Interaction: likes and replies to fan comments

Areas for Improvement

  • More “About”: Include the story of Soirette
  • Include Twitter and Pinterest links: @soirettemacaron & Soirette Macarons & Tea
  • Video: Maybe a little something like the following that I shot and edited on my iPad:

Do you think a video tour of the store and products would bring a certain je ne sais quoi to Soirette’s page?

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