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Focaccia Bread

Focaccia Bread

My mother would always tell us not to fill up on bread at the dinner table. She knew that the other dishes had more nutrients and therefore more value for our growing bodies. Just as we have only so much appetite for food, people have a limited appetite for information. While reading about how a share on Facebook is 6 times more valuable than a share on Twitter, it made me think about all those Facebook pages that are filling our feeds with junk.

Paul Croteau by Julia Austine

Paul Croteau by Julia Austine

I recently “liked” a local photography business, but then “unliked” them not long after as they were posting multiple photos each day and I was getting tired of seeing pictures of people I didn’t know. Those images were taking up a lot of valuable visual real estate in my newsfeed and it became annoying. I actually went to their studio to have a video transfer done last week, but I didn’t find out from Facebook that they offered this service. Nope, I read it in a paper brochure in a neighbouring business. They obviously put time and effort into their Facebook presence, but it definitely could be paying off more. All the photos they share are posted to their timeline, when it would be much more effective to create albums (Weddings, Children, Portraits, etc) for prospective clients to browse. While they sometimes shared information about specials and services, the majority of the images had no text at all.

Frostings Cupcakes

Frosting’s Cupcakes

Another business that I “like” on Facebook (and that I’ve blogged about before), Frosting Cupcakery, shares their list of daily flavours, but since it is just text it doesn’t fill up the newsfeed and is easy to ignore if I’m not in the mood for cupcakes (yeah, right). They also share photos on their timeline as well,but the photos are relevant and timely (graduation cakes, pink cupcakes for Pink Shirt Day, etc) and include a description and often a call to action (eat cupcakes).

People want interaction, engagement and information from businesses that they follow on Facebook. Make sure you are always giving value to your followers with every post and keep it short and sweet (like a cupcake).

Have you ever “unliked” a business page for filling up your newsfeed?

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Four Fab Photo Apps

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Science World in Vancouver edited with Picfx

Spacey Science World edited with Picfx

Photography has been a passion of mine for a long time. I’ve played around in a dark room, manipulated Polaroid emulsion transfers and I bought a digital camera when 4 mega pixels was a big deal. One thing I was not quick to embrace was cell phones with cameras. I saw it as a useful tool to capture data, but I was not open to the artistic merit angle. I usually carried a camera with me, so I never relied on capturing essential images with a phone. Well, that all changed when I switched from a Blackberry to the iPhone4S last year. It finally dawned on me that it was not the technical specs that was the key feature of using the camera on smartphones (though finally it was on par with point-and-shoots) it was the share-ability of the images captured. Rather than waiting to download scores of images to my laptop (usually late at night) and then finally getting around to putting them up on Facebook, I could instantly share what I was seeing with friends, family and all my social networks. Over the last year I’ve gotten more creative with the images I share and here are the top four iPhone apps that I have used the most:

Instagram

Victoria Cityscape edited with Instagram

Victoria Cityscape edited with Instagram

I started using Instagram mostly as a way to share images with Facebook, Flickr and Twitter and I played around with the filters, frames and blurs. Lately, I’ve been more interested in Instagram as a social network as there are some amazingly talented and creative people who share their creations through Instagram. I’ve started using more hashtags on my photos under @juliaaustine and I’ve seen the number of likes and comments go up as well (also the amount of spam, but I figured out how to delete those comments).

Picfx

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Powerful Sky edited with Picfx

After using Instagram for a while, I noticed that people’s images were going beyond the manipulations offered there and so I started looking for ways to add more effects to create more dramatic images. I downloaded Picfx (paying a whopping $1.99) and haven’t looked back. With over 100 effects and the ability to layer effects and control the intensity, there are a mind-boggling amount of combinations that can be created.

Bokehful

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Sun Forest edited with Picfx, Bokehful & Instagram

One of my favourite effects from Picfx was the different bokeh light layers. The only problem was that it was static, you could adjust the intensity but not the placement. Enter Bokehful. For 99 cents, I could not only control the intensity and placement, there were colour palettes and shapes literally at my fingertips! I keep reminding myself that less is more so that I don’t go overboard.

PicFrame

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Diner Desires edited with PicFrame & Instagram

A photo may say a thousand words, but sometimes that’s not enough! From the same designers as Bokehful, ActiveDevelopment, I turned to PicFrame to solve this dilemma. By dropping another 99 cents, I’m able to put multiple images together with a variety of frames and labels that I haven’t tired of yet.

Though I mostly use Instagram to share the final images, I’m finding that to create the effect that I want I sometimes use ALL of the above apps to tweak the original shot before sharing it. So get creative and take a boring pic that anyone could capture and make it your own!

Please let me know what your favourite photo app is as I’m always looking to add to my image arsenal.

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